• About us
    About us

The Story and people behind Pleasure Ethiopia

Our Vision: - to be one of the most reliable, responsible, and leading sustainable tour companies in Ethiopia

Our Mission: - to give authentic experiences and the best professional services responsibly and sustainably to our clients emphasizing corporate social responsibility (CSR) with a lasting experience and build a sense of family relationship with a positive impact on the environment and the local community.

Allow me to introduce myself... My name is Nahome Admassu Bekele. Born in 1978 in the capital of our country Addis Ababa.

As a young student - I originally studied Accounting and shortly joined Catering and Tourism Training Institute where I graduated in Travel Operation in 2004. I made some money by guiding tours and learning how to operate tours. I realized I am born for tourism as it gave me so much pleasure to show the beauty of my country and the richness of its culture to foreign visitors! So I developed my skills and obtained a Bachelor's degree in Management from Addis Ababa University (July 2011).

Finally, I took the plunge and founded my own company in 2011 – Pleasure Ethiopia Tours & Travel (PETT). Over the years, my business expanded and became a professional and well-organized sustainable inbound travel company (DMC) offering a variety of tours and tailor-made packages for individuals and groups. We are fully licensed and registered by the Ministry of Trade, a member of the Addis Ababa Chamber of Commerce and Sectoral Association (AACCSA), the Ethiopian Tourism Professionals Association (ETPA), and the Ethiopian Heritage and Trust Association where we play our role for the sustainability of the sector. I am a founding member of Talak Ethiopian Tour Operators Association (TETOA) - and led as board repeatedly in different positions including as a chairperson.

Now we work with 3 tour managers and 7 drivers/guides. A small team of carefully selected, skilled experts - mostly friends - and working with Pleasure ...  - to let our guests enjoy their introduction to our country, our people, our culture - that's a gift! We call it: The Art of Hospitality.

We are confident that our services will meet your expectations, but our goal is to exceed! Together with my team, according to our mission: arrive as our guest and return as family!